AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on Android in Italy Q2 2022
An overview of the performance of the top five drawing and coloring apps on the Android platform in Italy during Q2 2022, highlighting trends in downloads, revenue, and active users.
During the second quarter of 2022, the drawing and coloring app market in Italy saw varied performance across the top five apps on the Android platform. Here’s a closer look at the weekly trends in downloads, revenue, and active users for DIY Keyboard, Phone Case DIY, Pixel Art - Color by Number, Pixel Art Games: Pixel Color, and Happy Color®: Coloring Book. All data comes from Sensor Tower, where more insights can be found.
DIY Keyboard by CrazyLabs LTD saw a significant fluctuation in weekly downloads. Starting from approximately 17.7K in the last week of March, downloads peaked at around 54.4K in mid-April before gradually declining to about 5.7K by the end of June. Active users followed a similar pattern, peaking at about 71.1K in early April and then decreasing to around 19.1K by the end of the quarter.
Phone Case DIY, also from CrazyLabs LTD, had a relatively stable performance in downloads, with numbers ranging from approximately 7.3K to 19.2K over the quarter. Active users showed a positive trend, starting at around 51.1K in late March and reaching about 57.6K in early June, before slightly decreasing to 50.7K by the end of June.
Pixel Art - Color by Number by Easybrain experienced a steady stream of downloads, maintaining figures between 6.5K and 22.9K. Revenue peaked at around $128 in late May. The app maintained a high level of active users, starting at approximately 188K in late March and consistently hovering around this number, ending the quarter at about 186K.
Pixel Art Games: Pixel Color from Rejoy Studio saw a gradual increase in weekly downloads, starting at about 14.5K in late March and peaking at approximately 20.1K by the end of June. Active users followed this trend, starting at 26.2K and climbing to around 35.9K in the same period. Revenue remained minimal throughout the quarter.
Happy Color®: Coloring Book by X-FLOW showed consistent performance in downloads and active users. Downloads ranged from approximately 6.8K to 13.3K, with active users remaining steady around the 200K mark, peaking at 223.4K in early April. Revenue saw modest peaks, with the highest being around $56 in mid-June.
In summary, the top five drawing and coloring apps on Android in Italy during Q2 2022 demonstrated varied performance, with some showing steady growth in active users and downloads, while others experienced fluctuations. For more detailed insights and data, visit Sensor Tower.